For practices and clinics, a Social Media Manager plugs into the patient intake and insurance verification — taking on community management and dms & comments so practice owners and clinic administrators stop carrying the work themselves. They work inside the same tools you already run on, including Sprout Social and Hootsuite alongside Athenahealth, and inherit the SOPs your team has already documented.
Every Social Media Manager we place in healthcare works against HIPAA-aware workflows and PHI handling. We solve the day-to-day pain practices and clinics feel most: front-desk overload while clinicians try to deliver care. They onboard onto your healthcare stack (typically Athenahealth, Epic, Kareo) inside the first week, with your SOPs as the source of truth.
In the first 30 days, your Social Media Manager for Healthcare ships the daily community engagement log (daily) and the weekly trend & competitor brief (weekly), plus the recurring work that defines the role: monitor and reply to dms, comments, and mentions in your tone of voice, and engage with target accounts, communities, and creator partners daily. Your account manager runs a weekly review against the role's SOP and the healthcare-specific checklist so quality is measured, not assumed.