For trades and field-service businesses, a Social Media Manager plugs into the lead intake to scheduled job — taking on community management and dms & comments so owners and office managers stop carrying the work themselves. They work inside the same tools you already run on, including Sprout Social and Hootsuite alongside ServiceTitan, and inherit the SOPs your team has already documented.
Every Social Media Manager we place in home services works against permit tracking and call-recording disclosure where required. We solve the day-to-day pain trades and field-service businesses feel most: missed calls and slow estimate follow-up bleeding revenue. They onboard onto your home services stack (typically ServiceTitan, Housecall Pro, Jobber) inside the first week, with your SOPs as the source of truth.
In the first 30 days, your Social Media Manager for Home Services ships the daily community engagement log (daily) and the weekly trend & competitor brief (weekly), plus the recurring work that defines the role: monitor and reply to dms, comments, and mentions in your tone of voice, and engage with target accounts, communities, and creator partners daily. Your account manager runs a weekly review against the role's SOP and the home services-specific checklist so quality is measured, not assumed.