For agents, the SMM keeps the personal brand alive — daily IG and LinkedIn engagement, neighborhood content, and listing amplification so the pipeline stays warm.
Every Social Media Manager we place in real estate works against broker compliance and state disclosure requirements. We solve the day-to-day pain agents, teams, and brokerages feel most: agents stuck behind a laptop instead of in front of clients. They onboard onto your real estate stack (typically Follow Up Boss, kvCORE, Dotloop) inside the first week, with your SOPs as the source of truth.
In the first 30 days, your Social Media Manager for Real Estate ships the daily community engagement log (daily) and the weekly trend & competitor brief (weekly), plus the recurring work that defines the role: monitor and reply to dms, comments, and mentions in your tone of voice, and engage with target accounts, communities, and creator partners daily. Your account manager runs a weekly review against the role's SOP and the real estate-specific checklist so quality is measured, not assumed.