For practices and clinics, a Marketing VA plugs into the patient intake and insurance verification — taking on social scheduling and email campaigns so practice owners and clinic administrators stop carrying the work themselves. They work inside the same tools you already run on, including HubSpot and Mailchimp alongside Athenahealth, and inherit the SOPs your team has already documented.
Every Marketing VA we place in healthcare works against HIPAA-aware workflows and PHI handling. We solve the day-to-day pain practices and clinics feel most: front-desk overload while clinicians try to deliver care. They onboard onto your healthcare stack (typically Athenahealth, Epic, Kareo) inside the first week, with your SOPs as the source of truth.
In the first 30 days, your Marketing VA for Healthcare ships the content calendar (weekly) and the email campaign send (weekly), plus the recurring work that defines the role: schedule and publish social content across linkedin, instagram, facebook, and x, and build, send, and a/b test email campaigns and automated flows. Your account manager runs a weekly review against the role's SOP and the healthcare-specific checklist so quality is measured, not assumed.