Marketing VAs execute on the plan you already have — publishing content, scheduling social, sending email campaigns, and reporting on what worked. They give you consistent output without the cost of an in-house marketing hire.
A Marketing VA is execution capacity, not strategy. The strategy lives with you (or your fractional CMO). What the VA owns is the weekly drumbeat — scheduled posts, email sends, content briefs, simple graphics, reporting, and the dozens of small tasks that turn a marketing plan into actual output. That distinction matters because it's the most common reason marketing VAs underperform: they're hired to 'do marketing' instead of to ship a defined set of recurring assets.
When the role is scoped correctly, a part-time Marketing VA can ship 8–12 social posts a week, 1–2 email campaigns, content briefs for a writer or AI tool, simple graphics in Canva or Figma, and a clean weekly performance report. That's a meaningful operational lift for any small team and a fraction of the cost of an in-house marketer.
Most of our Marketing VAs are fluent in Canva, ConvertKit/Klaviyo/Mailchimp, Buffer/Later/Hootsuite, Google Analytics 4, and the major social platforms' native schedulers. They work directly inside your existing stack — there's no migration. A weekly 30-minute review with you (or your account manager) is enough to keep priorities aligned and quality consistent.
Monday is planning: your VA reviews last week's performance report with you, confirms the content calendar for the next 7 days, and surfaces anything that needs a creative decision. Tuesday and Wednesday are production: posts written, designed in Canva or Figma, scheduled in Buffer or Later, email campaigns drafted in Klaviyo or Mailchimp. Thursday is sends and engagement: campaigns go out, comments and DMs get responded to in your tone of voice, and any reactive content (a competitor launch, a trending topic) gets shipped same-day.
Friday is reporting and prep: a 1-page weekly report with reach, engagement, and conversion across channels, plus next week's draft calendar. By the time you check Slack on Monday morning, the next week is already 80% queued. That predictability is the entire point of the role — your marketing engine stops being a thing you have to babysit.
The most common reason small-business marketing underperforms isn't the channel mix — it's the inconsistency. A Marketing VA's job is to convert your strategy into a reliable weekly cadence: same number of posts, same email send rhythm, same review cycle. Once that cadence is in place, every other optimization (testing subject lines, refining offers, leaning into channels that work) becomes possible. Without it, you're stuck doing 'random acts of marketing' — bursts of activity followed by long quiet stretches that never give you enough data to learn anything.
A snapshot of the work a Marketing VA ships day-to-day. Your SOPs and priorities shape the actual mix.
Concrete artifacts your Marketing VA ships on a recurring cadence — so you always know what's coming and when.
Next week's posts written, designed, scheduled, and approved across every channel you publish on.
Campaign or newsletter built, A/B tested where useful, sent on schedule, with a same-day performance recap.
Each long-form asset (podcast, blog, video) repurposed into 5–10 short-form pieces ready to publish.
One dashboard with reach, engagement, and conversion across channels — plus 3 takeaways for next week.
Measurable success criteria we hold the work to — reviewed weekly with your account manager.
Tell us hours, tools, and how to reach you. We'll route you straight to the consultation form with everything pre-filled — review and submit in one click.
See how a Marketing VA plugs into the operating cadence of your specific industry — with the tools, compliance, and workflows you already run on.
A right-hand for founders and executives — calendar, inbox, travel, vendors, and personal ops handled with discretion.
QuickBooks-certified assistants for clean books, on-time reporting, and AR/AP without the cost of a full-time bookkeeper.
CRM hygiene, document processing, research, and the recurring busywork that drains your team's focus.
Practical playbooks to set your VA up for success from day one.