For course creators and coaching businesses, a Marketing VA plugs into the enrollment, onboarding, and weekly community cadence — taking on social scheduling and email campaigns so course owners and program directors stop carrying the work themselves. They work inside the same tools you already run on, including HubSpot and Mailchimp alongside Kajabi, and inherit the SOPs your team has already documented.
Every Marketing VA we place in education & coaching works against FERPA-adjacent student data care for K–12 / higher-ed adjacents. We solve the day-to-day pain course creators and coaching businesses feel most: launch weeks that drown the founder in support and ops. They onboard onto your education & coaching stack (typically Kajabi, Teachable, Thinkific) inside the first week, with your SOPs as the source of truth.
In the first 30 days, your Marketing VA for Education & Coaching ships the content calendar (weekly) and the email campaign send (weekly), plus the recurring work that defines the role: schedule and publish social content across linkedin, instagram, facebook, and x, and build, send, and a/b test email campaigns and automated flows. Your account manager runs a weekly review against the role's SOP and the education & coaching-specific checklist so quality is measured, not assumed.