For course creators and coaching businesses, a Sales & Lead Generation plugs into the enrollment, onboarding, and weekly community cadence — taking on prospect research and outbound sequences so course owners and program directors stop carrying the work themselves. They work inside the same tools you already run on, including Apollo and ZoomInfo alongside Kajabi, and inherit the SOPs your team has already documented.
Every Sales & Lead Generation we place in education & coaching works against FERPA-adjacent student data care for K–12 / higher-ed adjacents. We solve the day-to-day pain course creators and coaching businesses feel most: launch weeks that drown the founder in support and ops. They onboard onto your education & coaching stack (typically Kajabi, Teachable, Thinkific) inside the first week, with your SOPs as the source of truth.
In the first 30 days, your Sales & Lead Generation for Education & Coaching ships the weekly prospect list (weekly) and the outbound sequence launched (weekly), plus the recurring work that defines the role: build targeted prospect lists in apollo, zoominfo, or linkedin sales navigator, and verify and enrich contact data — emails, titles, and firmographics. Your account manager runs a weekly review against the role's SOP and the education & coaching-specific checklist so quality is measured, not assumed.