For carriers, brokers, and 3PLs, a Social Media Manager plugs into the load assignment to BOL closeout — taking on community management and dms & comments so owner-operators and dispatch managers stop carrying the work themselves. They work inside the same tools you already run on, including Sprout Social and Hootsuite alongside DAT, and inherit the SOPs your team has already documented.
Every Social Media Manager we place in logistics & trucking works against DOT/FMCSA paperwork and BOL accuracy. We solve the day-to-day pain carriers, brokers, and 3PLs feel most: after-hours dispatch gaps and BOL errors that delay payment. They onboard onto your logistics & trucking stack (typically DAT, Truckstop, McLeod) inside the first week, with your SOPs as the source of truth.
In the first 30 days, your Social Media Manager for Logistics & Trucking ships the daily community engagement log (daily) and the weekly trend & competitor brief (weekly), plus the recurring work that defines the role: monitor and reply to dms, comments, and mentions in your tone of voice, and engage with target accounts, communities, and creator partners daily. Your account manager runs a weekly review against the role's SOP and the logistics & trucking-specific checklist so quality is measured, not assumed.