For course creators, the SMM owns daily engagement across IG, LinkedIn, and the community platform — turning attention into enrollments during open-cart windows.
Every Social Media Manager we place in education & coaching works against FERPA-adjacent student data care for K–12 / higher-ed adjacents. We solve the day-to-day pain course creators and coaching businesses feel most: launch weeks that drown the founder in support and ops. They onboard onto your education & coaching stack (typically Kajabi, Teachable, Thinkific) inside the first week, with your SOPs as the source of truth.
In the first 30 days, your Social Media Manager for Education & Coaching ships the daily community engagement log (daily) and the weekly trend & competitor brief (weekly), plus the recurring work that defines the role: monitor and reply to dms, comments, and mentions in your tone of voice, and engage with target accounts, communities, and creator partners daily. Your account manager runs a weekly review against the role's SOP and the education & coaching-specific checklist so quality is measured, not assumed.